> ## Documentation Index
> Fetch the complete documentation index at: https://docs.business.plvr.io/llms.txt
> Use this file to discover all available pages before exploring further.

# After the event

> Review sales, cashless spending and promotion results, settle with vendors, and follow up with your audience.

Once the doors close, the portal helps you answer four questions: how did we sell, how did people spend, which promotions worked, and who do we talk to next.

## 1. Review ticket sales

**1. Start at the Overview**

Open your event's **Overview** page. Check **Total Revenue**, **Tickets Sold**, **Page Views** and **Conversion Rate**, and use the **Trend** chart to see when sales spiked.

**2. Read Performance Insights**

**Revenue Source** splits revenue into tickets, add-ons and payment links. **Sales Attribution** splits tickets into **Full Price Sales**, **Promo Sales** and **Comp Tickets**.

**3. Check each ticket type**

The **Ticket Breakdown** table shows **Sold / Total (%)** and **Revenue** for every ticket type, so you can see which tiers sold out.

**4. Export the detail**

Open the **Ticket Report**, apply a date range, session or item filter if needed, and select **Export** to download a CSV.

See [Events overview](/events/overview) and [Ticket report](/tickets/ticket-report).

## 2. Check attendance

On Onsite Operations, open **Tickets & Entry** and review **Tickets issued** against **Entered**. The **Recent entry activity** list shows what the team did at the gates. For Tap events, you can also check **Wristbands** for any that were lost or stopped.

## 3. Review cashless activity (Tap events)

**1. Cashless Activity**

Open **PLVR Tap > Cashless Activity**. The summary cards show **Top-up Transactions**, **Top-up Amount**, **Spending Transactions** and **Spending Amount**. Filter by **Status**, **Top-up Channel**, **Top-up Station**, **Vendor** or **Sales Location**, then **Export** a CSV of the current tab.

**2. Spending Report**

Open **PLVR Tap > Spending Report**. **By Vendor** shows **Gross Sales**, **Refunded Amount** and **Net Sales** per vendor. **By Item** shows what sold best.

**3. Settle with vendors**

On the **By Vendor** tab, use **Export Report** on a vendor row to download that vendor's settlement report, or **Export All Vendor Reports** for the whole event.

**4. Look for loose ends**

In Onsite Operations, open **Cashless** and use **Unresolved only** to make sure no top-up is still waiting. Review **Service cases** for anything left open.

> [!NOTE]
>
> **Top-up Amount** excludes service fee and tax. See [Cashless activity](/tap/cashless-activity) and [Spending report](/tap/spending-report).

## 4. Measure your promotions

| Question | Where to look |
| - | - |
| Which codes were used, and what did they cost? | **Promo Codes**: **Uses/Limit**, **Revenue**, **Cost**. **View Usage** shows each order. |
| Which channels sent visitors? | **Tracking Links > Link History**: **Clicks** and **Unique Clicks**. |
| Which partners sold tickets? | **Ticket Report**: the **Affiliate Code** column. |
| Which emails performed? | **Campaigns**: **Open Rate**, **Click Rate** and **Revenue**. |
| How did door sales do? | **Door Sales**: **Total Scan**, **Tickets Sold**, **Revenue**. |

> [!TIP]
>
> Write down what worked while it is fresh. Next time you plan a campaign, start from [Promote your event](/guides/promote-your-event) and reuse the winning channels.

## 5. Follow up with your audience

* **Followers** lists everyone who follows the event, with **Followed At**. It is view-only, so use it to see how big your following is.
* **Audience** (in the header) shows **Total Unique Attendees**, **Returning Attendees** and **Retention Rate** across all your events. Use **Export CSV** to download the returning attendees list.
* To thank attendees or announce what is next, send an email campaign to **Ticket Holders** or to your own uploaded list.

> [!WARNING]
>
> Exports contain names and email addresses. Share them only with team members who need them.

## After-event checklist

> [!TIP]
>
> Vendor settlement reports are exported and sent.

> [!TIP]
>
> No unresolved top-ups or open service cases remain.

> [!TIP]
>
> Ticket Report and cashless exports are saved for your records.

> [!TIP]
>
> Staff and vendor login codes are set to **Inactive**.


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