> ## Documentation Index
> Fetch the complete documentation index at: https://docs.business.plvr.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Campaigns

> Send an email to ticket holders, interested followers, or your own list, and track opens, clicks, and revenue.

**Campaigns** lets you send email blasts about your event to your attendees and followers. Campaigns are sent right away when you confirm, and you can follow their results afterward on the same page.

## Weekly send limit

At the top of the page, the **Email Blast** card shows **Remaining Blasts**. To protect deliverability and improve engagement, each event has a weekly limit on the number of blasts. Hover over the info icon to see the limit. When no blasts remain, **Send emails >** is disabled until your allowance refreshes.

## Your campaigns

The **Emails** list shows every campaign for the event:

* **Campaign Name**, with the send date for sent campaigns.
* **Status**: **sending** or **sent**.
* **Recipients**: how many people it went to.
* **Open Rate** and **Click Rate**.
* **Revenue**: revenue attributed to the campaign.

Select the eye icon (**View campaign**) to open a read-only copy. Sent campaigns cannot be edited, and there is no draft state. Metrics show `--` until data is available. When there are none, the list says "No email campaigns yet".

## Create and send a campaign

Select **Send emails >** to open **New Email Campaign**.

**1. Name the campaign**

Enter a **Campaign Name** (required). It is for your internal identification only and is not shown to recipients.

**2. Add recipients**

Select **Add Recipients** and choose who to send to (see below). At least one recipient group or email is required.

**3. Write the subject and content**

Enter an **Email Subject** and **Email Content**, both required. Use the editor tools described below to personalize the message.

**4. Send a test**

Select **Send test** to email a preview to your own address. A message confirms when it has been sent.

**5. Send the campaign**

Select **Send email**. A **Ready to Go** window tells you how many recipients the campaign will go to. Select **Send** to start, or **Cancel** to go back. You can track its status in the campaigns list afterward.

**Send test** and **Send email** stay disabled until the name, subject, content, and at least one recipient are filled in.

> [!WARNING]
>
> Subjects and content that contain restricted words are blocked, and you will be asked to revise them. The message lists the words that were found. This is checked for both test emails and the real send.

## Choose recipients

In the **Add Recipients** window there are two tabs, and only the active tab is used when you save.

**Recommendation**

Pick one or more groups. Each shows how many people are in it:

* **Ticket Holders**: everyone who purchased a ticket.
* **Pending RSVPs**: people who RSVP'd but haven't been approved.
* **Interested (No Purchase)**: people who marked "Interested" but didn't buy.

A group with no people cannot be selected.

**Custom**

Send to your own list of email addresses. You can:

* Select **Upload CSV** to import a file. Select **Download Template** to get one. The file needs an **Email** column, and a **Name** column is optional. Invalid and duplicate addresses are skipped, and you are told if some could not be imported.
* Type or paste an address under **Enter Emails Manually** and select **Add** (or press Enter). Addresses must be valid, and the same address cannot be added twice.
* Remove an address from the list using its remove button.

### Recipient estimate

As soon as you choose recipients, you will see "This campaign will be sent to **N** recipients" and an **Estimated send time**. The estimate is "less than 1 minute" for under 100 recipients, and about 1 minute per 100 recipients above that. The same estimate appears in the Add Recipients window and on the campaign form. Once a campaign has been sent, its page shows the final recipient count instead.

## The email editor

The editor toolbar offers **bold**, *italic*, and image insertion. Web addresses you type are turned into links automatically. It also has these features:

* **Insert Name**: adds a **Name** placeholder at your cursor that stands in for each recipient's name. It behaves as a single unit, so one backspace removes it.
* **Insert image** (in the toolbar): opens **Insert Image**. Upload an image from your computer on the **Upload** tab, or paste an image link on the **URL** tab. Add a short description to the image.
* **Add Button**: adds a call-to-action button at the bottom of your email. Once added, the button changes to **Edit Button**.

### Link buttons

In the **Add Button** window, fill in:

| Field | Notes |
| - | - |
| **Button Text** | Required, up to 50 characters. |
| **Link to** | **Event Page** links to your event and lets you track clicks and revenue. **Custom URL** links to any website, and tracking is not available. |
| **URL** | Shown for **Custom URL**. Required, and must be a valid address such as `https://example.com`. |

Select **Save** to apply the button. To remove it, open **Edit Button** and select **Delete**.

> [!TIP]
>
> Link the button to your **Event Page** if you want the campaign's click rate and revenue to be tracked in the campaigns list.

> [!NOTE]
>
> You can only send a limited number of blasts per week, so review your recipients and use **Send test** before sending.


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