> ## Documentation Index
> Fetch the complete documentation index at: https://docs.business.plvr.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing team

> Drive ticket sales with promo codes, tracking links, affiliates and email campaigns, and follow who is interested.

This page is for the marketing team: whoever brings people to your event. All of the tools below sit under **Promotions** in an event's side menu, plus **RSVP** and **Followers**.

> [!NOTE]
>
> The organization-level **Marketing** section is currently a placeholder with no tools. Use the event-level pages below. See [Marketing](/other/marketing).

## What you can do

* Create discount codes with limits and time windows, and see how each performs.
* Build trackable links and QR codes for each channel and see their clicks.
* Enroll your event in the affiliate program and set a commission per ticket type.
* Email ticket holders, interested followers or your own list, and track opens, clicks and revenue.
* See who follows your event and review RSVP requests.
* Understand who your attendees are, and how many return.

## Pages that matter to you

| Page | Use it to |
| - | - |
| [Promo codes](/promotions/promo-codes) | Discounts and how each code performs. |
| [Tracking links](/promotions/tracking-links) | Find out which channels bring people in. |
| [Affiliates](/promotions/affiliates) | Pay commission on tickets sold by partners. |
| [Email campaigns](/promotions/campaigns) | Reach ticket holders, followers or your own list. |
| [Door sales](/promotions/door-sales) | A QR code and poster for buying tickets on site. |
| [Followers](/events/followers) | See who follows the event. |
| [RSVP](/events/rsvp) | Review and approve requests. |
| [Audience](/organization/audience) | Attendee insights across events. |

## Recommended path

**1. Plan your promotion**

Read the [promote your event guide](/guides/promote-your-event).

**2. Create a tracking link per channel**

One link for each place you post, so you can see what works. See [Tracking links](/promotions/tracking-links).

**3. Add promo codes**

For early birds, partners or special groups. See [Promo codes](/promotions/promo-codes).

**4. Bring in affiliates**

Set commissions in [Affiliates](/promotions/affiliates).

**5. Send campaigns**

Email your audience with [Email campaigns](/promotions/campaigns).

**6. Review results**

Compare codes, links and campaigns, then check [Audience](/organization/audience) for who came.


This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.