Goal
Know what happened, settle up, and bring people back for the next event.Checklist
1
Review sales
Read the Events overview and export the Ticket report.
2
Check spending (PLVR Tap events)
Use the Spending report for vendor and item totals and settlement, and Cashless activity for line-by-line detail.
3
Check payment links
Review anything paid through Payment links.
4
Compare promotions
See which Promo codes, Tracking links and Email campaigns worked.
5
Learn about your audience
Open Audience to see who attended and how many return.
6
Follow up
Check Followers and email them with Email campaigns.
7
Close out
Work through the after the event guide.
Who does this
The Data team for reports and spending, and the Marketing team for promo review and follow-up. The Core team signs off.What done looks like
- Reports are exported and vendors are settled.
- You know which channels worked.
- Followers and attendees have heard from you.
- Notes for the next event are written down.